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Put Your Clients at the Center
of your firm's marketing, sales & delivery

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with a comprehensive program to generate, convert and expand higher-revenue matters. 

Hear from Them.

Voice of the Customer Interviews. ​

  • Insight into what drives purchasing decisions

  • Feedback on where to improve

  • Actionable recommendations via C-Suite expertise

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Speak to Them, Where They Are.

Marketing & BD Strategy Mapping. 

  • Targeted plans to focus where you can win

  • Brand positioning to tell a story that resonates

  • Channel-specific strategies (email, events, web)

Solve Their Problem.

Skill-Building and Mobilization. ​

  • Interactive trainings to build critical skills​

  • Gamification to go-to-market aggressively

  • Incentives to sustain desired behaviors (e.g., cross-selling)

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You Know It's About Them (Not You). 

... But Do They?

Find out at tim@gamingchange.com.

About Me.

My name is Tim O'Keefe.

I'm the former CMO of a super-premium, AmLaw 200 litigation firm where I oversaw three consecutive years of double-digit growth. I believe client insights are the path to distinctiveness (and to margin) and I'm obsessed with unearthing them, and helping clients convert them into action. 

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